If you spend more on a ring will the marriage last longer? Not really, writes family lawyer Michael Tiyce.
Ideas
Posted inRegulars, Tips and Tricks
Marketing Clarity: Your Clients Find You on Facebook. That’s Exactly Why You Need a Website
What happens when you don’t own your marketing? Ingrid writes that Facebook is great for discoverability, but you need a website for control.
Posted inRegulars, Social, Something to Think About
Begin Rant: On self-defence, freedom, and guns
RK Crosby writes that today’s events in Torrington show us why we need nuance in the debate about guns.
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI as a Marketing Productivity Tool
Ingrid Rothe this week covers how AI is a great tool for allowing you to be more productive, but it is not your marketing strategy.
Posted inPolitical, Regulars, Something to Think About
Begin Rant: Why is everyone so angry?
RK Crosby says you’re not imagining it, everyone is angry. And it’s not hard to figure out why, but it is hard to figure out why politicians are making it worse.
Posted inOpinion, Social, Something to Think About
Opinion: Can you trademark identity?
Wellet Potter from UNE writes there is a new strategy celebrities are using to protect themselves and their work from AI.
Posted inSomething to Think About
What is the ‘Thucydides trap’ Xi warned Trump about?
David Pritchard from The University of Queensland writes During their high-stakes meeting in Beijing this week, Chinese President Xi Jinping reportedly asked US President Donald Trump if the two countries could overcome the “Thucydides trap”. But what is it and why does it matter?
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI Is Only as Good as Your Brief
Ingrid Rothe this week covers how to brief AI to deliver better marketing, not just more content.
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.