RK Crosby writes that today’s events in Torrington show us why we need nuance in the debate about guns.
Ideas
Marketing Clarity: AI as a Marketing Productivity Tool
Ingrid Rothe this week covers how AI is a great tool for allowing you to be more productive, but it is not your marketing strategy.
Begin Rant: Why is everyone so angry?
RK Crosby says you’re not imagining it, everyone is angry. And it’s not hard to figure out why, but it is hard to figure out why politicians are making it worse.
Opinion: Can you trademark identity?
Wellet Potter from UNE writes there is a new strategy celebrities are using to protect themselves and their work from AI.
What is the ‘Thucydides trap’ Xi warned Trump about?
David Pritchard from The University of Queensland writes During their high-stakes meeting in Beijing this week, Chinese President Xi Jinping reportedly asked US President Donald Trump if the two countries could overcome the “Thucydides trap”. But what is it and why does it matter?
Marketing Clarity: AI Is Only as Good as Your Brief
Ingrid Rothe this week covers how to brief AI to deliver better marketing, not just more content.
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Opinion: Friendship, honey and the simple life: 100 years of Winnie‑the‑Pooh
Elizabeth Hale writes the stories of Pooh and his friends, each one flawed but also delightful, demonstrate the ups and downs of life, held in a delicate and optimistic balance.
Opinion: There’s a hole in our bucket
Annabel writes we are all fossil fuel junkies, currently living a perfect demonstration of collective addiction.
