Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Tips and Tricks
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inFeatured, Tips and Tricks
Tips & Tricks: Money’s tight but food prices are up… here’s how to save
How can you reduce grocery costs without compromising taste and nutrition? Two experts share their advice.
Posted inSomething to Think About, Tips and Tricks
Macca’s Weeds: The resilience of Lucerne and the aphid threat
Paul McIntosh reflects on the evolution of Lucerne in Australia, from the devastating aphid outbreaks of the 1970s to the importance of choosing the right crown height for modern paddocks.
Posted inIdeas, Tips and Tricks
Three back-to-school conversations to boost kids’ resilience and coping skills
Triple P experts share three simple conversations parents can have this week to help children feel confident and prepared for the new school year, focusing on positivity, open communication, and consistent routines.
Posted inRegulars, Tips and Tricks
Macca’s weeds: Getting inoculation right for bumper yields
Macca discusses the critical importance of Rhizobia bacteria and correct inoculation techniques for maximizing nitrogen uptake and yields in legume crops like Mungbeans.
Posted inRegulars, Tips and Tricks
Macca’s weeds: Paul Macca’s Twelve Days of Farming Creed
Whilst the festive season is upon us and my rainfall predicting is not going so well, I thought it may be a better idea to recite Paul Macca’s “Twelve Days of Farming” creed.
Posted inTips and Tricks
DIY Done Right: Upgrading Your Entertaining Areas Without Breaking Your Back
Toa Fereti says too many renovation projects fall off the rails due to a lack of a clear plan, or right tools, turning a labour of love into back-breaking exercise.
Posted inOpinion, Regional, Regulars, Tips and Tricks
Macca’s weeds: Lucerne Growing Tips
Macca shares his top tips for Lucerne survivability. From protecting the crown from damage to ensuring the crop doesn’t get “wet feet,” learn how to keep your paddock profitable. Plus, a look back at draining blocks by shovel in the South Burnett.
Posted inRegulars, Tips and Tricks
Macca’s weeds: Pesticide resistance in 2025
Paul McIntosh writes there is absolutely no doubt that when you continue to use the same mode of action in all our pesticides, over and over again and leave a few survivors, you will soon develop your own increasing level of resistance.