Tips+Tricks: Why Brand Soul is Not Sentimental, It’s Commercial
Georgie Scott says that “brand soul” in founder-led businesses isn’t just sentimental; it’s a crucial commercial asset. She explains how scaling often dilutes this magic and why codifying founder instinct is key to long-term value creation.
LATEST >
Opinion: Can One Nation turn its polling hype into seats in parliament? History shows it will struggle
Opinion: Firefighters face repeat trauma. We learned how to reduce their risk of PTSD
OPINION >
Opinion: Can One Nation turn its polling hype into seats in parliament? History shows it will struggle
One Nation’s meteoric rise in the polls has sparked speculation about them becoming the official opposition. However, history shows the party often struggles to turn hype into seats due to internal dysfunction, scandals, and poor candidate vetting.
Opinion: How right wing populism is damaging your brain
RK Crosby says right wing populist simple slogans and cheap lines are cognitively easy to process, deliver a nice dopamine hit, and make scared people feel safe. And we have to fight it.
Opinion: Firefighters face repeat trauma. We learned how to reduce their risk of PTSD
Opinion: Are we smart enough?
Opinion: An ‘AI afterlife’ is now a real option – but what becomes of your legal status?
Opinion: The sad decline of the Bureau of Meteorology
IDEAS >
Opinion: New research shows Australians support buying local for different reasons – and not all will pay more
As the “Australian Made” logo turns 40, new research reveals a divide in why we buy local. While older generations prioritize the economy and jobs, younger shoppers are driven by ethics and the environment – and are surprisingly more willing to pay a premium.
Would you use AI to break writer’s block? We asked 5 experts
Bloomsbury CEO Nigel Newton suggests AI can help authors beat writer’s block. Five creative writing experts weigh in, offering perspectives ranging from ethical concerns to accessibility benefits, highlighting the complex debate on AI in literature.
A major overhaul of NZ’s local government is underway – will it really fix what’s broken?
New Zealand’s “Simplifying Local Government” proposal aims to abolish regional councils for efficiency. However, the plan risks reducing democratic representation, eliminating Māori constituencies, and failing to fix underlying funding issues.
REGIONAL >
Roy’s Roundup: Lake Cargelligo tragedy, firearms laws & saving greyhound tracks
Armidale Airport: Ratepayers urged to have a say
Letter: New England BESS projects get certainty with government contracts
Max Doogood argues that Battery Energy Storage Systems (BESS) are not as green as portrayed and pose safety risks to regional communities. He warns against foreign…
Keep readingLetter: Joyce sideline
Rural people have always had conflict with the Nationals saying one thing in the bush and another when they went to Canberra. The perils of Coalition.…
Keep readingLetter: Your Coulda Woulda Shoulda stories
Deni McKenzie writes: A huge thank you! Just to be clear, ALL the subjects you tackled including the $400,000, Hospital figures and roads add up to…
Keep readingLetter: More voices added to call for better rural health
Jack Arnold writes that Dr McGirr is to be commended for acting on the rural health situation.
Keep readingLATEST COMMENTS >
Raphaella Kathryn Crosby I do struggle with my own cynicism in the face of large swathes of the population being…
Iain Saunders this is an opinion piece written by a member of the community. You are welcome to write your…
ENGAGE POLL >
SOCIAL ISSUES >
Opinion: We either believe in Human Rights for all or we don’t
Annabel Doherty from Armidale writes: An act of terrorism occurred on Noongar Country in Boorloo on 26 January 2026. The people targeted were supporting a First Nations Invasion Day event.
ENVIRONMENT >
Native pollinators need more support than honeybees in Australia – here’s why
Scientists argue thousands of Australian bee species and other native pollinators don’t enjoy nearly the same support as European honeybees.
SOLUTIONS >
Macca’s weeds: How resistance travels on the wind
Recent research shows pollen from herbicide-resistant plants can travel kilometres on the wind or via bees to pollinate susceptible plants. Macca explains how resistance spreads and why Area Wide Management is vital.
SOMETHING TO THINK ABOUT >
Opinion: Cost doing business
Mal Peters says he has seen some pretty tough times, but for some reason it seems harder today than he can recall.