Tips+Tricks: Why Brand Soul is Not Sentimental, It’s Commercial
Georgie Scott says that “brand soul” in founder-led businesses isn’t just sentimental; it’s a crucial commercial asset. She explains how scaling often dilutes this magic and why codifying founder instinct is key to long-term value creation.


LATEST >
Opinion: Firefighters face repeat trauma. We learned how to reduce their risk of PTSD
Letter: New England BESS projects get certainty with government contracts
Opinion: Are we smart enough?
OPINION >
Opinion: Firefighters face repeat trauma. We learned how to reduce their risk of PTSD
First responders face high risks of PTSD, but new research shows it isn’t inevitable. A trial of the “SOLAR” mobile app – a confidential, self-led program teaching practical resilience skills – significantly reduced depression and trauma symptoms in firefighters.
Opinion: Are we smart enough?
Jan Kleeman questions whether Australians can see through the ‘bot-style pile-on’ flooding social media. She warns against foreign influence and AI-generated disinformation designed to boost Pauline Hanson and attack the government.
Opinion: An ‘AI afterlife’ is now a real option – but what becomes of your legal status?
Opinion: The sad decline of the Bureau of Meteorology
Opinion: New research shows Australians support buying local for different reasons – and not all will pay more
IDEAS >
Would you use AI to break writer’s block? We asked 5 experts
Bloomsbury CEO Nigel Newton suggests AI can help authors beat writer’s block. Five creative writing experts weigh in, offering perspectives ranging from ethical concerns to accessibility benefits, highlighting the complex debate on AI in literature.
A major overhaul of NZ’s local government is underway – will it really fix what’s broken?
New Zealand’s “Simplifying Local Government” proposal aims to abolish regional councils for efficiency. However, the plan risks reducing democratic representation, eliminating Māori constituencies, and failing to fix underlying funding issues.
Three back-to-school conversations to boost kids’ resilience and coping skills
Triple P experts share three simple conversations parents can have this week to help children feel confident and prepared for the new school year, focusing on positivity, open communication, and consistent routines.
REGIONAL >
Roy’s Roundup: Lake Cargelligo tragedy, firearms laws & saving greyhound tracks
Armidale Airport: Ratepayers urged to have a say
REGULARS >
Denise’s Desk: A Little Backpack, A Big World
Letter: New England BESS projects get certainty with government contracts
Max Doogood argues that Battery Energy Storage Systems (BESS) are not as green as portrayed and pose safety risks to regional communities. He warns against foreign…
Keep readingLetter: Joyce sideline
Rural people have always had conflict with the Nationals saying one thing in the bush and another when they went to Canberra. The perils of Coalition.…
Keep readingLetter: Your Coulda Woulda Shoulda stories
Deni McKenzie writes: A huge thank you! Just to be clear, ALL the subjects you tackled including the $400,000, Hospital figures and roads add up to…
Keep readingLetter: More voices added to call for better rural health
Jack Arnold writes that Dr McGirr is to be commended for acting on the rural health situation.
Keep readingLATEST COMMENTS >
Iain Saunders this is an opinion piece written by a member of the community. You are welcome to write your…
No the population isn’t sadly
ENGAGE POLL >
SOCIAL ISSUES >
Opinion: We either believe in Human Rights for all or we don’t
Annabel Doherty from Armidale writes: An act of terrorism occurred on Noongar Country in Boorloo on 26 January 2026. The people targeted were supporting a First Nations Invasion Day event.
ENVIRONMENT >
Native pollinators need more support than honeybees in Australia – here’s why
Scientists argue thousands of Australian bee species and other native pollinators don’t enjoy nearly the same support as European honeybees.
SOLUTIONS >
Macca’s weeds: How resistance travels on the wind
Recent research shows pollen from herbicide-resistant plants can travel kilometres on the wind or via bees to pollinate susceptible plants. Macca explains how resistance spreads and why Area Wide Management is vital.
SOMETHING TO THINK ABOUT >
Opinion: Cost doing business
Mal Peters says he has seen some pretty tough times, but for some reason it seems harder today than he can recall.






