Ingrid Rothe this week covers how to brief AI to deliver better marketing, not just more content.
Ideas
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inSocial, Something to Think About
Opinion: Friendship, honey and the simple life: 100 years of Winnie‑the‑Pooh
Elizabeth Hale writes the stories of Pooh and his friends, each one flawed but also delightful, demonstrate the ups and downs of life, held in a delicate and optimistic balance.
Posted inSomething to Think About
Opinion: There’s a hole in our bucket
Annabel writes we are all fossil fuel junkies, currently living a perfect demonstration of collective addiction.
Posted inEnvironmental, Something to Think About
Opinion: Farmers are boosting their profits and production – with nature’s help
New research shows maintaining and restoring nature on farms can actually increase farmers’ productivity and profits.
Posted inTips and Tricks
Tips & Tricks: Money’s tight but food prices are up… here’s how to save
How can you reduce grocery costs without compromising taste and nutrition? Two experts share their advice.
Posted inPolitical, Regulars, Something to Think About
Denise’s Desk: When the World Wobbles, Steady Wins
Denise says right now, Australians aren’t just watching instability — they’re paying for it, every single week.
Posted inOpinion, Something to Think About
Opinion: Energy bills set to ease, but global tensions could still disrupt the outlook
Sophie Ryan from iSelect says tensions in the Middle East have the potential to reintroduce volatility into global energy markets.
Posted inPolitical, Regulars, Something to Think About
Denise’s Desk: Trump just knocked on my door
Denise says Trump is a wrecking ball in a suit, and he is no longer just something happening “over there”.