Tips+Tricks: Why Brand Soul is Not Sentimental, It’s Commercial
Georgie Scott says that “brand soul” in founder-led businesses isn’t just sentimental; it’s a crucial commercial asset. She explains how scaling often dilutes this magic and why codifying founder instinct is key to long-term value creation.


LATEST >
Opinion: New research shows Australians support buying local for different reasons – and not all will pay more
Tips+Tricks: Why Brand Soul is Not Sentimental, It’s Commercial
OPINION >
Denise’s Desk: Why backing One Nation is an experiment Australia can’t afford
Watching the rise of Pauline Hanson and the renewed chatter about One Nation as a plausible alternative government, it is worth applying a simple test of reality.
Opinion: New research shows Australians support buying local for different reasons – and not all will pay more
As the “Australian Made” logo turns 40, new research reveals a divide in why we buy local. While older generations prioritize the economy and jobs, younger shoppers are driven by ethics and the environment – and are surprisingly more willing to…
Opinion: We either believe in Human Rights for all or we don’t
Roy’s Roundup: Lake Cargelligo tragedy, firearms laws & saving greyhound tracks
Would you use AI to break writer’s block? We asked 5 experts
IDEAS >
A major overhaul of NZ’s local government is underway – will it really fix what’s broken?
New Zealand’s “Simplifying Local Government” proposal aims to abolish regional councils for efficiency. However, the plan risks reducing democratic representation, eliminating Māori constituencies, and failing to fix underlying funding issues.
Three back-to-school conversations to boost kids’ resilience and coping skills
Triple P experts share three simple conversations parents can have this week to help children feel confident and prepared for the new school year, focusing on positivity, open communication, and consistent routines.
Opinion: Cost doing business
Mal Peters says he has seen some pretty tough times, but for some reason it seems harder today than he can recall.
REGIONAL >
Armidale Airport: Ratepayers urged to have a say
Do We Have Responsive Governments? New England’s Dilemmas as we approach end of 2025
REGULARS >
Denise’s Desk: A Little Backpack, A Big World
Marking the National Day of Mourning
Letter: Joyce sideline
Rural people have always had conflict with the Nationals saying one thing in the bush and another when they went to Canberra. The perils of Coalition.…
Keep readingLetter: Your Coulda Woulda Shoulda stories
Deni McKenzie writes: A huge thank you! Just to be clear, ALL the subjects you tackled including the $400,000, Hospital figures and roads add up to…
Keep readingLetter: More voices added to call for better rural health
Jack Arnold writes that Dr McGirr is to be commended for acting on the rural health situation.
Keep readingLetter: Barnaby’s political manoeuvring has consigned the electorate to irrelevance
Jack Arnold writes that Barnaby Joyce has always put his personal ambitions before the best interest of voters.
Keep readingLATEST COMMENTS >
If you think things are bad now folks, wait until the new NDIS planning model starts later this year. It’s…
Brett Beesley knowing a fairly accurate list of fire arms so when a firearm is used in a crime the…
ENGAGE POLL >
SOCIAL ISSUES >
Opinion: Morality, Law and the Question of Gun Ownership
Patrick Carr from Hillvue writes that the question of gun ownership is not just a legal issue – it’s a moral one.
ENVIRONMENT >
Native pollinators need more support than honeybees in Australia – here’s why
Scientists argue thousands of Australian bee species and other native pollinators don’t enjoy nearly the same support as European honeybees.
SOLUTIONS >
Macca’s weeds: How resistance travels on the wind
Recent research shows pollen from herbicide-resistant plants can travel kilometres on the wind or via bees to pollinate susceptible plants. Macca explains how resistance spreads and why Area Wide Management is vital.
SOMETHING TO THINK ABOUT >
Chaffey’s Corner – Confronting antisemitism
Member for Parkes Jamie Chaffey calls for a Royal Commission into antisemitism following the Bondi tragedy, arguing new gun laws are a diversion. Despite the sombre start to 2026, he looks forward to the Parkes Elvis Festival.






