Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Regulars
Posted inFeatured, Regulars, Social
Begin Rant: Read the story. Please.
RK Crosby writes that most people commenting on news stories haven’t read them. It would be funny if it were not so corrosive.
Posted inPolitical, Regulars
Denise’s Desk: Barnaby Joyce, One Nation and the Politics of Pretending
Denise says there are few things more predictable in Australian politics than Barnaby Joyce putting on the hat, rolling out the country bloke routine, and warning Australians that someone else is coming for their money.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.
Posted inPolitical, Regulars
Begin Rant: Should we split Northern NSW into its own state? Yes.
RK Crosby says the issue of Statehood does tend to resurface whenever the gap between what our communities need and what they get becomes painful. Like now.
Posted inPolitical, Regulars
Denise’s Desk: The economy isn’t the problem – the story about it is
Denise says Australia is navigating a difficult global environment better than most, and the ‘crisis’ media coverage is chipping away at confidence.
Posted inPolitical, Regulars
Begin Rant: Hey Angus, we don’t want your ‘values’
RK Crosby says other than pulling the trigger yourself, there is absolutely nothing more antisemitic a person can do than use the targeted massacre of Jews as a justification to deliver the Neo-Nazis the white supremacist policy they want.
Posted inFeatured, Political, Regulars
Chaffey’s Corner: Still a long way to go with the current crisis
In his latest newsletter, Member for Parkes Jamie Chaffey says there could be still a long way to go with the current fuel crisis.
Posted inPolitical, Regulars, Something to Think About
Denise’s Desk: When the World Wobbles, Steady Wins
Denise says right now, Australians aren’t just watching instability — they’re paying for it, every single week.
Posted inRegulars, Social
Begin Rant: New England, you have to complain
RK Crosby writes we know our health services are bad, but we don’t put it in formal complaints – and we really need to.