What happens when you don’t own your marketing? Ingrid writes that Facebook is great for discoverability, but you need a website for control.
Marketing Clarity
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI as a Marketing Productivity Tool
Ingrid Rothe this week covers how AI is a great tool for allowing you to be more productive, but it is not your marketing strategy.
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: AI Is Only as Good as Your Brief
Ingrid Rothe this week covers how to brief AI to deliver better marketing, not just more content.
Posted inRegulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.