Ingrid Rothe this week covers to brief AI to deliver better marketing, not just more content.
Ingrid Rothe
Posted inRegulars, Social
Opinion: Access is not enough
Ingrid writes that Armidale is not as accessible as you might think, and encourages others to have their say on Armidale’s Disability Inclusion Action Plan.
Posted inFeatured, Regulars, Tips and Tricks
Marketing Clarity: How to use AI for content without getting it wrong
Ingrid Rothe says AI is incredibly efficient at producing average – you need to give it a better brief to get better results.
Posted inRegulars, Tips and Tricks
Marketing Clarity: AI isn’t killing marketing. It’s killing generic marketing.
In her new regular column Marketing Clarity, Ingrid Rothe explains how AI search is changing what kind of content is needed for effective marketing.