Georgie Scott says that “brand soul” in founder-led businesses isn’t just sentimental; it’s a crucial commercial asset. She explains how scaling often dilutes this magic and why codifying founder instinct is key to long-term value creation.
Georgie Scott says that “brand soul” in founder-led businesses isn’t just sentimental; it’s a crucial commercial asset. She explains how scaling often dilutes this magic and why codifying founder instinct is key to long-term value creation.