Despite slightly uncertain times economically for many Aussies, travel remains a key part of life and one that we look to prioritise at all costs.
However, the manner in which we’re travelling and where we’re heading to is evolving and will continue to do so as we come out of this year’s ‘traditional holiday period’. This shift in behaviour also means a shift in expectations from travellers towards holiday providers – often a yearning for simple, yet polished.
Over the last few years there’s been a host of ‘micro’ trends – from micro-credentials during the pandemic, to micro-retirement last year and, most recently, Gen Z’s micro-shifting in the workplace.
In the travel industry, we’re now seeing Aussies embracing ‘micro stays’ in favour of longer holidays to avoid burnout, and self-issuing regular but shorter resets. While a long weekend away is not an innovative concept from travellers, the regularity, desire for them and how Aussies are seizing the movement has considerably shifted.
Life in 2026 for many of us moves at a pace that can feel like we’re holding on – with numerous expectations and commitments across work, family, hobbies, socialising – it can certainly get on top of people. There was a recent stat from iSelect that showed Aussies’ main health concerns were now sleep quality (37%) and mental health and stress (36%), as opposed to more ‘traditional’ physical illnesses and ailments. This shows how society and the expectation to always ‘be on’ has evolved, is having a negative impact on our physical and mental health and is, ultimately, shaping our travel desires.
We’re becoming more aware of when stress and burnout may be building and for most people, experiencing a short break with loved ones, or solo, is the perfect antidote to the hustle of everyday life.
We are also recognising what’s best for us during these micro stays in order to recharge – getting out into nature, immersing ourselves in a regional town and staying off our devices. It sounds simple but that is what we are seeking, because we know that provides the best reset and allows an actual recharge before throwing ourselves back into the thick of it.
The micro stay is going to become Aussies’ saviour and staple this year when it comes to travel behaviour, as we truly recognise the benefits that they provide not just ourselves, but also those around us.
Taking these regular short trips also allows us to travel all year round outside of holiday period and bank holidays, and help regional tourism thrive for a longer period. While the three-week European Summer holiday will always appeal, there’s an increasing awareness and desire to explore the often-forgotten beauty of your back garden on a semi-regular basis.
I’d also suggest not being fixated on having to tick certain attractions or hotspots off a list, this can add unnecessary stress to a micro stay that is aiming to have the opposite impact. By all means, do your research but don’t try to cram too much into a rigid itinerary if you want to genuinely experience the full benefits.
Modern life moves pretty quickly and it’s a sign of strength rather than weakness to admit when you need a break to recharge and be your best self again. Being hard-wired to respond quickly to constant notifications is a big reason why people feel they need a reset – ensuring you’re not glued to your device is a significant factor in committing to the escape.
Whether you’re a glamper or a camper, there’s something for everyone within a micro stay – recognise when you need one and lean into them throughout this year to ensure you maintain your wellbeing.
Nick Baker is the CEO at Reflections Holidays
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